Planning on printing postcards for your business? People can distinguish a professionally designed postcard with just a quick look at its layout and orientation. Every postcard has to give out the same sophistication and energy as you. Avoid embarrassing yourself ruining your reputation. Just remember the 5 big no's of postcard design to ensure the quality of all postcard printing projects with your life's work on the line.
NO Clutter!
Postcards are simple. There is no need to make them complicated. There is elegance in simplicity as they say. Keep it clean, keep the message clear. Postcard printing is not about having the most elements on their layout.
NO Long Messages!
Postcards are well known for brevity, being able to convey the bearer's message with a few short lines. There is not much space to work with in a postcard, so keep the copy brief, but meaningful.
NO Collages!
One main image is enough to tell the story of your postcard design. This has to be applied for both the front and back of your postcard layout and carefully supervised during printing. The more images on a postcard the higher the risks of confusing the recipient.
NO Weird Fonts!
Words are supposed to be readable, not playful. Weird font type choices can lead to a costly mistake. Your copy and content are designed to work together and are useless if unreadable. Chances are that people will not take the effort deciphering your postcard. Wouldn't it be odd to greet Christmas with a ghoulish typeset? Yikes!
NO Multi-Color Text!
Summer is not psychedelic, so don't play around with too much colored texts. Not only does it degrades your postcard design, but makes your messages hard to understand. So stick with the standards to achieve classy and timeless postcard prints.
Postcard printing is a popular and inexpensive way of advertising. As a part of direct mail marketing, postcard mailers go directly to specific people you believe are interested in your business. Making a good impression through your postcard design is crucial.
These are just a few of the common mistakes made when designing postcards. I'm sure there are more of them around, but so far this is a basic guide to avoid making mistakes. Hopefully you can create postcard designs of substance. Modern technology has also made it easier to obtain an expertly designed postcard online visit www.mypostcardprinting.com for more details and inspiration. Go ahead, design your own or have it designed for you. Just remember to watch out for the 5 big no's of postcard designs. Have fun and good luck!
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